Leveraging Social Media 📱

Hi Entrepreneur,

In today's dynamic business landscape, startups face a multitude of challenges, from gaining visibility and attracting customers to establishing credibility and fostering growth. So in this week’s newsletter we bring how you can use Social Media to your advantage to leverage your business!

Hold on! Have you heard about “Trees, woodlands and forestry - Woodland Creation Planning Grant”?

You can apply for £1,000 to complete stage 1 of the Woodland Creation Design Plan Template. This is a desk-based exercise to identify the constraints and opportunities that may affect the proposed planting.

If there’s potential for woodland creation to take place on the site, then you will be offered a stage 2 payment.

At stage 2, you can get £150 per hectare, minus the £1,000 offered at stage 1, to complete stage 2 of the Woodland Creation Design Plan Template. You may get supplementary payments for specialist survey work if a need for them is identified at stage 1.  If your application is under ten hectares in size, we will make a minimum payment of £500 for stage 2. The total amount of funding is capped at £30,000 per project. The funding will support you to gather and analyse the information that you need to make sure your proposal takes into account: 

• biodiversity 

• landscape 

• water 

• historic environment

local stakeholders (to support your engagement with stakeholders, please share this letter to request stakeholder input with them when you contact them for information to explain how their response will be used)

You’ll have to develop a UK Forestry Standard-compliant plan for woodland creation that shows any constraints and opportunities, and how these are accounted for.If your land is already under an existing grant agreement, then your woodland creation design plan must cover the impact of tree planting on that agreement.

Application Deadline is 31st March 2025, 11:59pm. Make sure you apply to secure this opportunity. To know more about the grant and apply for the competition visit here.

In today’s world Digital Marketing plays an essential role and most of it is dominated by Social Media. These platforms have changed the world and it’s impact on startups.

Most businesses have been using Social Media for various reasons, from forging brand identities to building connections with customers.

So the question is, how can you use Social Media to leverage your business? Well hold still as we get right into it!

If you are looking to make connections that aren’t just virtual, then we’ve got a news for you! We are coming at King's Building, Strand Campus on the 26th of March 2024, 18:30pm. Join us at our Networking event and find potential partners and investors. This is your chance to put your business into a limelight, so don’t forget to book your tickets and enrol yourself! Find more details here.

How impactful is social media?

It is to agree that social media has revolutionised business to audience interactions. This in turn has lead to business build a direct connection with their target demographic through platforms like Facebook, Instagram, LinkedIn, YouTube, X (Twitter), as these have billions of users.

It is beneficial for startups as Social Media helps in creating engaging content, use different features to your advantage and make compelling campaigns that are directed towards your demographic. The major benefit of Social Media is that as you interact with your audience you get real time feedback that helps in constantly upgrade your services/products to best satisfy your audience.

Social media platforms provide startups with a stage to showcase their offerings in a visually appealing and interactive manner. From captivating visuals on Instagram to concise messaging on Twitter and professional networking on LinkedIn, each platform offers unique advantages that startups can leverage to effectively communicate their brand story.

Looking for experts’ advice on how to use Social Media to it’s best potential to generate great results for you? Then tune in to our Podcast every Thursday on Spotify to learn more from some of the successful entrepreneurs and all things related to startups, innovation and creating something from scratch. 🎙️

Social Media to your surprise just doesn’t help in attracting audience but also in getting funding for your business. Companies at the early stage had a tough time trying to convey their message to potential investors but now social media offers a dynamic platform to present their ventures and connect with a broad, engaged audience. Leveraging social media effectively allows startups to capture investor attention, spark interest, and ultimately secure crucial funding.

So the question is how do we use social media to our advantage?

• Building Brand Awareness- Building a brand awareness doesn’t mean that you are just putting out your name out there but it's cultivating fertile ground for word-of-mouth to bloom. It’s like how someone you know would boast about your achievements. Social media grants startups an audience garden ready for planting, its seeds taking root with targeted ads, viral posts, and a thriving community. Here are few things you can keep in mind when marketing your business on social media:

  1. Crafting compelling content

  2. Engaging with relevant influencers for collabs or shoutouts

  3. Host Giveaways if possible

  4. Use targeted social media ads for your demographic

  5. Deliver exceptional customer service.

• Engage with your audience: As important it is to make good brand content, it’s also important to engage with your audience. This can be done by replying to their comments, DMs and mentions. By doing this you are making your customers feel that their opinion and feedback is heard, they’re welcome in your community and also making a long-lasting relationship with them.

• Targeted Ads to your demographic: Directing your ads aimlessly would not help in getting the target audience you’re looking for, instead try and leverage the targeted ads feature. This helps in directing your company campaigns to the right audience turning social media users into loyal customers.

• Collab with an influencer: The best way to promote your business is to getting in touch with influencers that are in similar field as your company and having them promote your services/products. These are people who have an audience that trusts them which builds more credibility and faith in your business giving you long time, loyal customers.

• Using Social Media to get funding: Having a strong audience base and good feedbacks makes your chances of getting a funding higher. This is because it gives the investors an assurance that your business is worth investing in and can make profit in the future. The positive comments and feedbacks act as an evidence that your business has a scope to grow in future.

• Be prepared for negative feedback: Social Media is like a two sides of a coin. If people are talking good about your brand, they will talk bad too and that is something you need to be prepared for. Most times these can be constructive criticism that could help in developing your brand even more to get highest customer satisfaction. Keep in mind to clearly outlining your policies for your team to stick by.

• Pay attention to the audience conversations: Take it as a part of market research, make sure you have read through what your audience say about your competitors and how you can make your brand come out as improved than your competitors. Constantly monitor the trends in your field and keep your Social media up-to-date with it.

Social Media dominates most of the digital marketing sector and you can get your business to shine by playing your cards right. No one gets it right the first time but with a bit of research you can leverage it to your advantage!

We are glad to introduce our course “Build your Business in 6-weeks”, with 8 different course modules.

This week we are introducing an exclusive session on “AI Marketing and SEO Blueprints” with renowned expert James Morgan ! 🚀

📅 Save the Date: April 22nd, 2024

🕔 Time: 5:00 PM –7:30PM

In this 2 and half hours session, you'll gain invaluable insights into:

• In-depth knowledge of AI applications in marketing and SEO.

• Proficiency in crafting AI-driven content strategies.

• Mastery of effective keyword research and SEO tactics.

• Enhanced website optimization skills for improved online visibility.

With only 20 spots left, this is an opportunity you won't want to miss! Secure your spot now and build your startup. 💼✨

Get an early bird discount now by enrolling here! 🚀

To find more about the course visit our website: https://thestartupevents.co.uk/

We’re glad to announce that Odev.tech is one of our proud sponsors. Here’s a bit more about the company and the founder:

Rufus Round, a distinguished Founder and CEO that found in Odev.tech the best technological resource to develop and improve his fintech software platform. Rufus Round brings over two decades of expertise in multi-asset investment, solidifying his reputation as a seasoned investment manager.

He has trusted Odev.tech to take charge of the technology and development side of his fintech business by providing excellent QA instances to improve its quality, and fast response support when needed. Some of the services Odev.tech offers includes, App development, UI Design,

Backend, API and Web3 Development. Here is Rufus Round’s testimony about working with Odev.tech!

“Odev was my best kept secret until I decided to write this review... you will struggle to find a more responsive, efficient and capable team. Rufus Round Former CEO GlobalBlock”

You can see and listen to his full testimony in the following video:

https://www.youtube.com/watch?v=9ja3gHu8bIg

Veeve, a rental agency that joined forces with Odev.tech to build a high quality App. Veeve, a rental agency that discovered a great opportunity to build its rental software platform with Odev.tech

Symon Oevering has been working with Odev.tech for several years now. He is the CTO of Veeve, a short term rental agency. Being not only Veeve’s CTO but also the lead developer, he found a very good solution in Odev.tech and its service in order to help them develop their own app in a very short period.

This project is based on constant changes, upgrades and improvements on their platform and its code. Odev.tech regularly works on maintaining the platform as well as providing them with daily and weekly updates of new features and improvements.

Some of his words about Odev.tech:

“The team understands our business needs and is able to implement a solution quickly. Symon Oevering”

You can see and listen to his full testimony in the following video:

https://www.youtube.com/watch?v=S1H1m-SkH94

And we’re also proud to introduce VU Drinks one of our sponsors for the next event. They make the best tasting collagen rich drinks around and we are very much looking forward to having them at our next event on Tuesday. Make sure you try their drinks and check them out at https://vudrinks.com

Join our community and network on our platform, it’s a space where you can share your startup has a story and inspire others as well as exchange tips and experiences. You can be a part of our Vibrant Startup Community by applying here. 🤝

To get important announcements and stay updated about our upcoming community activities, join our Whatsapp chat group here.

We hope that this edition of the newsletter helps you level up your social media marketing skills. We also hope to see you at our Networking Event! 🚀

Warm regards,

The Startup Events Team 🌐