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- The Power of Branding 💪
The Power of Branding 💪
Harry McDonough
April 04, 2024
Hi Entrepreneur,
In the whirlwind of entrepreneurship, where every move shapes the course of your venture, establishing a robust brand identity isn't merely important—it's a strategic necessity. In this week’s newsletter we’re going to dive into tips and tricks about how you can make your branding impactful!
Your brand is what other people say about you when you’re not in the room- Jeff Bezos
Before jump more into this topic, we’d like to share about “Smart grants: Jan 2024”
Innovate UK, part of UK Research and Innovation, is investing up to £25 million in the best game-changing and world-leading ideas, designed for swift, successful commercialisation.
The Innovate UK Smart grant has focused scope and eligibility criteria to support SMEs and their partners in developing genuinely new innovations with significant potential for rapid economic return to the UK. The application process reflects the importance of obtaining economic benefits from public funding, and the potential for successful commercialisation, growth, and exports.
Proposals must be business focused, and show deliverable, realistic, adequately resourced plans to achieve return on investment, growth and market share following project completion.
Applications can come from any area of technology and be applied to any part of the economy.
In applying to this competition, you are entering into a competitive process where your chance of success in securing funding will depend on the number and quality of applications submitted.
The total budget will be divided between the two streams.
This competition closes at 11am UK time on the deadline stated.
Application Deadline is 24th April 2024, 11:00am. Make sure you apply to secure this opportunity. To know more about the grant and apply for the competition visit here.
As a early stage startup your branding can make or break your success. Having a brand logo in your emails makes your company a lot more trustworthy.
The question is Why is Branding Important for Early Stage Startups?
Being Consistent: Adapting basic elements of branding like logo, colour palette, and typography across various touchpoints makes a consistent brand group. Keep in mind to no to switch colours from one platform to other.
Sophisticated Communication: Communicating in a sophisticated, mature way makes your company appear as a trustworthy and professional brand. You can act confidently without worrying about your startup's appearance.
Growth: The consistency and sophisticated communication attracts people. These people are users, prospects, and investors which enables you to get up to speed and reach the next growth phase.
Being Efficient: Strategic brand building helps to ease your business life. You can then think more about developing your product more and would be able to focus more on other key activities.
It’s normal that as branding being one of the important steps in building your startup, you might feel a bit lost as to how to approach it. You’d wonder what are the first steps to powerful branding? Here are few steps that could help you with just that:
Creating a Memorable Brand Identity: It is very important that your brand stands out in the sea of other brands. In other words, when people see your company logo they recognise your brand instantly. The visual elements should not only be simple, meaningful, and memorable but also convey the essence of your brand.
Incorporate Meaning and Purpose Behind Your Brand: This is the phase where you give a meaning to your brand and tell people what your brand stands for or what are the values behind your brand. To build meaning into your brand, focus on your unique selling points, core values, and mission. Communicate these messages through your marketing campaigns, website, and customer interactions.
Create a Brand Experience that Evoke an Emotion: This means making your customers feel a certain way towards your brand when they see your logo or hear your company name. To do that, offer outstanding customer service, surpass expectations, and genuinely interact with your audience across social media and various platforms. Foster a culture where customers feel encouraged to share their positive encounters, further solidifying the emotional bond with your brand.
Build Connections Through your Brand: This is the last but important step in building a powerful brand. This means to have long-lasting relations with your customers. This is to build a sense of belonging, loyalty and advocacy between you and your customers. To cultivate brand resonance, prioritize the creation of a community and establish personal connections with your customers. Foster an environment where feedback is welcomed, offer exclusive perks to your most loyal patrons, and continuously innovate to maintain relevance. Ultimately, aim to transform your customers into enthusiastic brand advocates who willingly champion your products or services.
Looking for experts’ advice on how to build an impactful brand? Then tune in to our Podcast every Thursday on Spotify to learn more from some of the successful entrepreneurs and all things related to startups, innovation and creating something from scratch. 🎙️
Building a brand is not easy and we understand that, so we are bringing you our course “Build Your Business in 6-weeks” with the best mentors to guide you through your startup building journey.
This week we are introducing an exclusive session on “Sell it before you build it - Pre Sales” with renowned expert Ricardo Pascual ! 🚀
📅 Save the Date: April 15th, 2024
🕔 Time: 5:00 PM –6:30PM
In this 1 and half hours session, you'll gain invaluable insights into:
Confidence in Sales: Approach sales scenarios with newfound confidence and poise.
Strategic Finesse: Navigate negotiations and challenges with strategic finesse.
Entrepreneurial Resilience: Cultivate a mindset that thrives in the face of rejection and setbacks.
Market Validation: Test the market and validate your product concept before investing heavily in development.
Early Funding: Generate revenue and secure commitments to fund the development process.
Strategic Positioning: Position your product as a must-have, building anticipation and demand.
Collaboration Opportunities: Foster collaborations with like-minded entrepreneurs for mutual benefit.
Knowledge Exchange: Gain insights from the experiences and perspectives of others.
Long-term Connections: Build relationships that extend far beyond the duration of the course.
Strategic Launch: Ensure a successful product launch by strategically managing pre-sales.
Customer Engagement: Build anticipation and engagement with potential customers.
Optimized Resources: Efficiently allocate resources based on real demand, minimizing waste.
With only 24 spots left, this is an opportunity you won't want to miss! Secure your spot now and build your startup. 💼✨
Get an early bird discount now by enrolling here! 🚀
To find more about the course visit our website: https://thestartupevents.co.uk/
We’re glad to announce that Odev.tech is one of our proud sponsors. Here’s a bit more about the company and the founder:
Rufus Round, a distinguished Founder and CEO that found in Odev.tech the best technological resource to develop and improve his fintech software platform. Rufus Round brings over two decades of expertise in multi-asset investment, solidifying his reputation as a seasoned investment manager.
He has trusted Odev.tech to take charge of the technology and development side of his fintech business by providing excellent QA instances to improve its quality, and fast response support when needed. Some of the services Odev.tech offers includes, App development, UI Design,
Backend, API and Web3 Development. Here is Rufus Round’s testimony about working with Odev.tech!
“Odev was my best kept secret until I decided to write this review... you will struggle to find a more responsive, efficient and capable team. Rufus Round Former CEO GlobalBlock”
You can see and listen to his full testimony in the following video:
Veeve, a rental agency that joined forces with Odev.tech to build a high quality App. Veeve, a rental agency that discovered a great opportunity to build its rental software platform with Odev.tech
Symon Oevering has been working with Odev.tech for several years now. He is the CTO of Veeve, a short term rental agency. Being not only Veeve’s CTO but also the lead developer, he found a very good solution in Odev.tech and its service in order to help them develop their own app in a very short period.
This project is based on constant changes, upgrades and improvements on their platform and its code. Odev.tech regularly works on maintaining the platform as well as providing them with daily and weekly updates of new features and improvements.
Some of his words about Odev.tech:
“The team understands our business needs and is able to implement a solution quickly. Symon Oevering”
You can see and listen to his full testimony in the following video:
Join our community and network on our platform, it’s a space where you can share your startup has a story and inspire others as well as exchange tips and experiences. You can be a part of our Vibrant Startup Community by applying here. 🤝
To get important announcements and stay updated about our upcoming community activities, join our Whatsapp chat group here.
We hope that this edition of the newsletter helps you make your brand an impactful one! 🚀
Warm regards,
The Startup Events Team 🌐